Where cultural storytelling meets technology

A new age calls for new ways of connecting. We believe we can achieve this through storytelling, because a strong narrative transforms places into meaningful spaces.

We create projects of dynamization of cities and experiential marketing through local culture​

Let´s build 100% human-focused experiences connecting online stories with offline spaces


What we do

Choose your route


An interactive platform with real-world spatial storytelling.


Now everyone can create shareable experiences that connect online stories with offline physical spaces.


A place to create, share and (re) discover the cities and its protagonists: stories, places and projects.


An independent creative hub specialising in visual & interactive experiences driven by local culture.


Together with our partners, we aim to elevate the art of cultural content, brand interactions & storytelling for change.

We help visionary brands & purposeful companies to:

Experiences build relationships & drive long-term results

HUB´s services

Integrated strategies, research & concept design based on a deep understanding of local culture

Dynamic on/off interactions including thematic universes, creative applications & gamification (AR / VR / Animation)

Producing powerful content that celebrates diversity, authenticity & culture. Audiovisual, graphic and written production


We are

Joining Forces

Team eXplorins is joining forces with Ivan Hugo founder of INTO Culture & Javi López founder of Local Thinkers. Together we aim to elevate the art of cultural content, brand interactions & storytelling for change.

Through implementing eXplorins´ methodology we create experiences and projects based on local culture capable of achieve the objectives of the brands while promoting the cities of the future.

At eXplorins we are passionate by stories, people and places. And this made us to manage the art of cultural storytelling that mixed with technology create our own methodology: dynamization of cities through local culture

Ivan Hugo, founder of INTO Culture with over 15 years of experience combining cinematography with photography, Ivan capture stories inspired by people and culture for both commercial and/or insight research

Javi, founder of Local Thinkers is an editor with long experience in media industry. Javi explore local culture and community traditions through the Storytelling,  Copywritting & Communication Events.

entities we work with​

Brands that are telling stories through the methodology based on local culture

our last

Success Stories

Ravalopoly Universe

Rescue the coolest side of Raval

Junk Food Clothing

Young in LA - INTO Culture

Caçadors de Tions

Interactive catalan adventure


Sports culture and life - Tokyo INTO Culture

El Tío Che

José Corbacho by Betevé

Levi Strauss

15 cities 1 denim culture - INTO Culture


The Hub Community

The eXplorins hub consists of like-minded entities, companies and professionals who apply their specialities to produce high quality and aligned work. 

Based on authentic storytelling & cultural expression, we focus on building projects that are: Bold, diverse, human, experienced-driven, culturally relevant, and technologically in-tune

0 %
of people have more positive feelings after experiences
0 %
people say that live events help them better understand a product or service
0 %
of people buy after participating in events and experiences

Together we aim to elevate the art of cultural content, brand interactions & storytelling for change

A large part of our projects are focused on capturing and promoting local culture through people, who are specialists and knowledgeable, the reason why we see an incredible value of the hybrid digitization that we promote has. It makes 360º impact: cultural, inclusive, educational, economic.


Sustainability is an orchestra
of actions that together create
a positive impact

Our projects deliver a triple sustainability impact:

Our main objective focuses on the responsible management of resources, which means guaranteeing that human activity is developed in a way that does not destroy the environment of the communities where it is carried out. In this way, the long-term permanence of these human communities, their lifestyle and their culture can be perserved, celebrated and promoted. All projects that support local culture, support communities.

Economic sustainability implies the use of economically profitable practices that are both socially and environmentally responsible. Allowing economic growth in the communities that generate the activity, an active participation of the local people and a balanced distribution of wealth.

Preserving natural resources, fostering a conscious responsibility for the ecological and, at the same time, growing in human development and taking care of the spaces we live in.

Responsible tourism commitment

Aware of the importance of maintaining sustainable tourism development, and assumed the principles and objectives specifically adopted at the World Summit on Sustainable Development 2015, COP 21 and the World Charter for Sustainable Tourism + 20, Explorins PMW, SL is committed to bringing carry out a sustainable management of its activities, by adopting commitments aimed at preventing, eliminating or reducing the impact of our facilities and activities, both internal and external, as well as optimizing the sustainability of the establishment by improving its behavior with the environment.

In this same sense, our entity has adopted the following Responsible Tourism Policy, by means of which it undertakes to comply with the requirements established in the BIOSPHERE membership, which includes, among other things, the legal requirements that regulate the effects generated by tourism activity .

Likewise, we are committed to motivating and training our staff with training and awareness actions on the principles of Responsible Tourism, to promote good environmental practices in the environment and participate in external activities, and to report both internally and externally on the progress and environmental actions of the company.

In the same way, our establishment expresses the express commitment to fight against sexual exploitation or any other form of commercial exploitation and harassment, in particular of children, adolescents, women and minorities; and we are committed to adopting universal accessibility measures.

One of our main objectives is to perfect sustainable management, assuming continuous improvement commitments in all areas of sustainability: social, economic and environmental, as well as customer satisfaction. For this, future expansion projects of facilities or activities will be subject to sustainability and efficiency criteria in the use of resources.

This Responsible Tourism Policy will be updated whenever circumstances require, adopting and publishing new sustainability objectives in both cases.

We all can be part: creators, eXploriners and brands. Together we contribute to the visibility of the real stories to our community, neighborhood and cities.

The only way to reach the SDG is TOGETHER: connecting the people, places and their stories,. Walk and connect with the city through it different layers. 


Every time you participate you help to achieve:

SDG #3: healthy lives and promote well-being through walking

SDG #5: place for equality and dissemination of activism

SDG #8: promotion and visibility of projects and business

SDG #11 decentralized flows, sustainable cities

SDG # 12: sustainable consumption because of the local businesses involved

SDG # 13: promoting sustainable projects involved

UGC engagement: The social network of interactive storytellings.

Interactive: Growing variety of available features to create customized experiences

Online offline connection: hybrid user experience output.

Diversity in one place: Attractive for “organic influencers”

Cultural tourism driven by locals: making the citizen involved in the promotion and monetization of local culture and economy.


B Corp Pend

Highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose


Responsible Tourism - Guarantee of an economic, socio-cultural and environmental balance, satisfying current needs of tourists and host regions, reporting significant benefits for the entity, society and the environment

BCN + Sostenible​

Network of more than 1,000 organizations committed to sustainability. The purpose is to achieve the objectives of the Commitment with the sum of the actions of all the members


Attach a popup to a marker instance

MOB Barcelona 

Barcelona, Spain 08003

Follow Us

People | Places | Stories

Say hola

Phone : +34931648247

© 2021 Copyright by eXplorins PMW SL. All rights reserved